GOT YOUR DOMAIN NAME NOW WHAT?

STEPS TO DO AFTER YOU BUY YOUR DOMAIN NAME

Buying your domain starts the path towards establishing your presence online. It should be the very first thing you do as your company name should be tied to it. Once you’ve bought your domain, then what?

1. Secure matching social media names/URLs

Social media’s importance means availability of social media names may affect which domain you’ll want to get. Once you’ve decided on the domain, you’ll want to create your social media accounts immediately. Not having the matching social media names can cause lots of confusion.

2. Get web hosting and set your domain up on it

In order to actually get a website up, you’ll need web space to put it on. Web hosting comes in a variety of offerings, from low-cost virtual hosting to dedicated servers to the newly popular cloud hosting. Once your hosting is purchased, change your domain’s nameservers to your hosting company’s specified name servers.

3. Create email addresses on your hosting or Google Apps

Owning a domain allows you to have your own email address not tied to an ISP or webmail service. You can set this up with your hosting service or through a service like Google Apps. You can also set up forwarding accounts at your host to forward to your existing email address.

4. Design and develop your website

Now it’s time to actually build that web presence through designing and developing your website. The website might just be a means for people to find and reach your business. You might offer your products/services on it and accept payments. If using the domain for lead generation or SEO, you might simply have some articles and a lead form or a link to your site.
If doing it on your own, consider using a platform like WordPress to leverage what other designers and developers have done. Many businesses choose to outsource to professionals who can create a custom higher quality website. It’s important either way put up a nice quality website geared towards your targeted customer/client base.

5. SEO your website

With your website now live, you can start with SEO measures like such as link building. You can get a steady source of free targeted traffic if done right. Many sites with powerful search engine rankings don’t need any other marketing or advertising.

6. Market/advertise your website

SEO is only one of many ways to get people to your site. Social media is crucial these days as most people spend a lot of time daily on social media sites. You can also market your site through PPC or CPA ads, affiliates, buy leads, generate your own leads and many other online and offline methods.
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