3 tips to build your brand & help achieve similar success
1. Reach people more likely to remember your ad Select the new Brand Awareness Objective to increase awareness of your business by showing ads to people who are more likely to pay attention to them. With this objective you can optimize for two different things: Brand Awareness optimization – Combining reach and attention, this optimization enables your ads to be delivered to people who are more likely to remember them. Reach optimization – This optimization allows advertisers to maximize the number of people who see their ads within a specified time period. Optimizing for reach will typically provide you with more flexibility since you will be able to specify the frequency and the CPM (cost/ 1000 impressions) that you are comfortable with. 2. Capture attention with eye-catching creative formats Tell your business’ story and help build lasting awareness with engaging ad formats that help educate, inspire ...