what is a lookalike audience

      

 Find more new customers for your business by creating a lookalike audience. People in this audience share traits, such as interests, location, age, and gender, with your customers. Reach this new audience with a Facebook Ad to help connect with even more people who’ll care about your business.

Use one of the following sources to create your lookalike audience:

• People who like your Page
• A Custom Audience, such as one created with your customers’ emails
• A Custom Audience from your website, such as people who have made a purchase on your website

Take the example of online wine retailer Evino, which used multiple lookalike audiences to find more customers. The company was able to grow revenue 4.5X in one year and became the second largest online wine retailer in Brazil within two years.
Want to learn how lookalike audiences can help your business find more customers? click here