3 tips to build your brand & help achieve similar success

 

1. Reach people more likely to remember your ad

Select the new Brand Awareness Objective to increase awareness of your business by showing ads to people who are more likely to pay attention to them. With this objective you can optimize for two different things:

• Brand Awareness optimization – Combining reach and attention, this optimization enables your ads to be delivered to people who are more likely to remember them.
• Reach optimization – This optimization allows advertisers to maximize the number of people who see their ads within a specified time period. Optimizing for reach will typically provide you with more flexibility since you will be able to specify the frequency and the CPM (cost/ 1000 impressions) that you are comfortable with.

2. Capture attention with eye-catching creative formats

Tell your business’ story and help build lasting awareness with engaging ad formats that help educate, inspire and build loyalty to your business.

• Video ads - Capture attention with video. With 100 million hours of video watched daily on Facebook¹, video ads are a powerful way to put your business at the center of personal connection and discovery of people. Video ads can start playing as soon as they appear in a viewer’s News Feed so they engage your audience.
• Slideshows - Create engaging slideshows with your photos in just a few minutes. Capture your audience’s attention with motion. Slideshows give you the power of video without the cost and time associated with production.

3. Measure the results of your campaign

Facebook reporting tools can help you assess the marketing impact of your brand campaigns. Ads Manager provides you with the right metrics to help evaluate the performance of you brand campaigns.

• Estimated Ad Recall Lift (people) – This new reporting metric gives you an estimate of how many people are likely to remember your ad after having seen it. It is calculated by comparing the number of people you reach and the time they spend looking at your ads (attention) with historical information about the correlation of attention and reach to ad recall.
• Brand Performance Metrics – When running a brand campaign, metrics like reach, video views, and cost per video view (CPV) help you to measure brand awareness, engagement, and associated cost. These metrics are designed to be an improved benchmark for brand awareness vs. metrics like clicks and page likes.
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